Negroni Week 2021 Registration Is Open!
After last year’s virtual initiative, Negroni Week 2021, presented by Imbibe and Campari, will once again be taking place in bars and restaurants from September 13-19. As in year’s past, this year’s initiative will bring together venues around the world to raise money for a range of charitable causes. In 2019, about 12,000 venues raised more than $790,000 in donations, bringing Negroni Week’s fundraising total to over $3 million to date.
This year’s non-profit partners address a wide array of causes, from the environment to racial justice to hospitality support and health. New Negroni Week non-profit partners for 2021 include The Roots Fund, No Us Without You LA, Keep Memory Alive, Asian Americans Advancing Justice, and The Drinks Trust.
In addition to Campari once again being a presenting sponsor, Negroni Week receives generous support this year from Bols Genever, Coopers’ Craft Bourbon, Cinzano, and Bulldog Gin. Campari America will kick-start the week of charity with a $100,000 donation, divided equally among our U.S.-based Negroni Week charity partners, and Bols and Coopers’ Craft will also be making donations to Negroni Week non-profit partners. In addition, Southern Glazer’s Wine & Spirits, the largest wine and spirits distributor in North America, will donate $5,000 to Children of Restaurant Employees (CORE) $5,000 to the United States Bartenders’ Guild Foundation.
The Negroni Week Shop is also officially open. Among the new items this year is a custom BAGGU Negroni tote bag, and the official 2021 Negroni Week t-shirt. A portion of all Negroni Week merchandise sales will go to Negroni Week nonprofit partners.
If you’re a venue that would like to register for Negroni Week, head to the homepage to sign up. Registration closes on September 10. If you’re a Negroni enthusiast who wants to support your local participating bars and restaurants, check back soon for a list of registered venue. You can also keep up with Negroni Week news by following @CampariUSA and @Imbibe on Instagram, and engaging with the #NegroniWeek hashtag.