That's a Wrap!

Thanks for a great Negroni Week. We look forward to seeing you again in 2022. Stay tuned for news and updates.

Why We Love the Negroni (0:44)

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Recent News & Features

Founded in 1996 by Larry Ruvo, Keep Memory Alive set out to raise funds to provide improved treatment and fuel research for cures for brain diseases including Alzheimer’s and Parkinson’s,

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In July 2020, hospitality consultant Ikimi Dubose, master sommelier, and Heitz Cellar CEO Carlton McCoy Jr., and Hue Society founder Tahiirah Habibi launched The Roots Fund. The nonprofit, which works

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Negronis At Home

Photo: Courtesy of

Want to put the perfect summery spin on your next Negroni? Give it the blender treatment for a super-refreshing...

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Photo: Courtesy of Kelly Pulleio

Who doesn’t love a boozy slushy, especially one that’s inspired by the Negroni?

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Photo: Courtesy of Alana Dimou

This mashup of two classic cocktails—the White Negroni and the Daiquiri—manages to satisfy fans of both.

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