Save the Date!

Negroni Week will take place September 12-18, 2022. Stay tuned for news and updates on this year's festivities.

Why We Love the Negroni (0:44)

Learn About Negroni Week
Learn About Negroni Week

Recent News & Features

Founded in 1996 by Larry Ruvo, Keep Memory Alive set out to raise funds to provide improved treatment and fuel research for cures for brain diseases including Alzheimer’s and Parkinson’s,

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In July 2020, hospitality consultant Ikimi Dubose, master sommelier, and Heitz Cellar CEO Carlton McCoy Jr., and Hue Society founder Tahiirah Habibi launched The Roots Fund. The nonprofit, which works

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Negronis At Home

Photo: Courtesy of Stuart Mullenberg

The Negroni was invented circa 1919 in Florence, Italy, at Caffe Rivoire. It’s a cocktail that has made bitterness...

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Photo: Courtesy of

The classic Negroni formula gets dressed up with apple and spices in this clever Negroni riff from Italian bartender...

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Photo: Courtesy of Emma Janzen

A refreshing “Negroni for beginners.”

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