That's a Wrap!

Thanks for a great Negroni Week. We look forward to seeing you again in 2022. Stay tuned for news and updates.

Why We Love the Negroni (0:44)

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Recent News & Features

Founded in 1996 by Larry Ruvo, Keep Memory Alive set out to raise funds to provide improved treatment and fuel research for cures for brain diseases including Alzheimer’s and Parkinson’s,

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In July 2020, hospitality consultant Ikimi Dubose, master sommelier, and Heitz Cellar CEO Carlton McCoy Jr., and Hue Society founder Tahiirah Habibi launched The Roots Fund. The nonprofit, which works

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Negronis At Home

Photo: Courtesy of Eric Medsker

Sloe gin replaces sweet vermouth in this simple Negroni riff.

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Photo: Courtesy of Emma Janzen

A cousin of the Negroni, the Boulevardier cocktail subs in bourbon for gin.

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Photo: Courtesy of Lara Ferroni

This early 1990s cocktail from bartender Paul Harrington helped usher in the similarly bright, bitter Negroni riffs that have...

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