Save the Date!

Negroni Week will take place September 12-18, 2022. Stay tuned for news and updates on this year's festivities.

Why We Love the Negroni (0:44)

Learn About Negroni Week
Learn About Negroni Week

Recent News & Features

Founded in 1996 by Larry Ruvo, Keep Memory Alive set out to raise funds to provide improved treatment and fuel research for cures for brain diseases including Alzheimer’s and Parkinson’s,

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In July 2020, hospitality consultant Ikimi Dubose, master sommelier, and Heitz Cellar CEO Carlton McCoy Jr., and Hue Society founder Tahiirah Habibi launched The Roots Fund. The nonprofit, which works

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Negronis At Home

Photo: Courtesy of Imbibe

In this Negroni variation, scotch replaces gin, and coffee liqueur enters the mix with Campari and Cinzano vermouth.

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For this Negroni-inspired cocktail, Leo Robitschek combines Campari and two types of Cinzano vermouth with mezcal, coffee and absinthe.

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Photo: Courtesy of Kelly Puleio

This one of many unique Negroni-inspired recipes featured in Gary Regan’s book, The Negroni.

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