That's a Wrap!

Thanks for a great Negroni Week. We look forward to seeing you again in 2022. Stay tuned for news and updates.

Why We Love the Negroni (0:44)

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Founded in 1996 by Larry Ruvo, Keep Memory Alive set out to raise funds to provide improved treatment and fuel research for cures for brain diseases including Alzheimer’s and Parkinson’s,

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In July 2020, hospitality consultant Ikimi Dubose, master sommelier, and Heitz Cellar CEO Carlton McCoy Jr., and Hue Society founder Tahiirah Habibi launched The Roots Fund. The nonprofit, which works

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Negronis At Home

Photo: Courtesy of

Dublin bartender Ger Cullen brings orange marmalade and an Irish tea infusion to the classic Negroni recipe for a...

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Photo: Courtesy of Lara Ferroni

This early 1990s cocktail from bartender Paul Harrington helped usher in the similarly bright, bitter Negroni riffs that have...

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Photo: Courtesy of Stuart Mullenberg

The Negroni was invented circa 1919 in Florence, Italy, at Caffe Rivoire. It’s a cocktail that has made bitterness...

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