Welcome to Negroni Week, presented by Imbibe Magazine and Campari. Imbibe launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charities around the world. Since 2013, Negroni Week has grown from about 120 participating venues to over 12,000 venues around the world, and to date, they have collectively raised nearly $3 million for charitable causes.

With the COVID-19’s global spread resulting in continuing and widespread bar and restaurant closures, and with countries and communities implementing different sets of rules and restrictions for reopening, Negroni Week 2020 has shifted accordingly. In 2020, Negroni Week (September 14-20) will be a digital-only event, enabling everyone to celebrate safely by enjoying a Negroni at home. This means that Negroni Week 2020 will not be taking place in bars and restaurants. Negroni Week’s fundraising goals are also shifting to focus on raising much-need funds for the hospitality industry, which has suffered devastating losses as a result of the global pandemic.

NegroniWeek.com will continue as a hub for this year,’s initiative with a focus on these fundraising efforts. We will also be celebrating throughout Negroni Week via Imbibe and Campari’s social media channels (@imbibe, @campariofficial, and @campariUSA) and, of course, through the #NegroniWeek hashtag.

Please also visit our FAQ page for additional information.

We hope that you will join us in celebrating this year, as safely as possible, and supporting this fundraising effort. And, of course, be sure to mix yourself a Negroni!

The Negroni Week Shop Is Open!

Negroni Week may still be a couple of months away, but we're excited to share a sneak peek of this year's Negroni Week merchandise! This year, we're thrilled to be collaborating…
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