That's a Wrap!

Thanks for a great Negroni Week. We look forward to seeing you again in 2022. Stay tuned for news and updates.

Why We Love the Negroni (0:44)

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Recent News & Features

Founded in 1996 by Larry Ruvo, Keep Memory Alive set out to raise funds to provide improved treatment and fuel research for cures for brain diseases including Alzheimer’s and Parkinson’s,

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In July 2020, hospitality consultant Ikimi Dubose, master sommelier, and Heitz Cellar CEO Carlton McCoy Jr., and Hue Society founder Tahiirah Habibi launched The Roots Fund. The nonprofit, which works

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Negronis At Home

Photo: Courtesy of Lara Ferroni

The Sbagliato (mitsaken in Italian) is said to be the result of a busy bartender mistakenly using sparkling wine...

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Photo: Courtesy of Stuart Mullenberg

This slightly bitter combination shows how complex a cocktail can be, even when made with fairly basic ingredients.

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Photo: Courtesy of Kelly Pulleio

Who doesn’t love a boozy slushy, especially one that’s inspired by the Negroni?

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