Negroni Week News

Changes to Negroni Week 2020

July 31, 2020

With the COVID-19’s global spread continuing and resulting in ongoing and widespread bar and restaurant closures, and with countries and communities implementing different sets of rules and restrictions, Negroni Week 2020 has shifted its focus accordingly.

This year, Negroni Week (September 14-20) will be a digital-only event and will not be taking place in bars and restaurants. Negroni Week’s festivities will be taking place virtually so that everyone can celebrate safely at at home, and  Negroni Week’s fundraising goals are also shifting, focusing solely on raising money for organizations and initiatives that are providing relief to the hospitality industry, which has suffered immeasurable losses as a result of the global pandemic. will continue as a hub for the initiative this year, with a focus on these fundraising efforts, and for the first time, we will be accepting donations from consumers. Donations will be open on on September 1, and will remain open throughout the month of September. We will also be celebrating throughout Negroni Week from September 14-20 via Imbibe and Campari’s social media channels (@imbibe, @campariofficial, and @campariUSA) and, of course, through the #NegroniWeek hashtag.

Our hope is that 2021 will bring better days, and that we will be able to return Negroni Week to its more familiar format of years past. In the meantime, our goal is to do our very best to give back to the industry that has contributed so much to this initiative over the years. We hope that you will join us in celebrating this year, as safely as possible.

Please also visit our FAQ page for more information.